Alright, Today I'm going to write about Advertorial (pron : ad.vur.TOH.ree.ul). Actually I'm preparing few advertorial for coming 2012. So i would like to share few things that I've learned about Advertorial itself.
Have you ever heard of Advertorial before? Are advertorials a new thing?
No, it is not a new thing. although you might think so. Actually the (ad.vur.TOH.ree.ul) word was 'discovered' on 1946. The advertorial is the blend of advertisement + editorial.
Okay perhaps you all pernah nampak those kind of advertorial or infomercial just you all tak berapa nak pasti dengan dia punya scientific name.
An advertorial or infomercial is an advertisement designed to simulate editorial content, while at the same time offering valid information to your prospective clients. In a simple word, its like an advertisement that is written and presented in the style of an editorial or journalistic report.
Nowadays, many companies have looked to present advertisements in a more newsletter like manner. They want to make it as formal look as possible to client. Believe it or not, Advertorial really works for your branding!
The content in the advertorial intended as advertising but structured like a formal news. You may write/design any topic you wish. About your company, promotion on going, introduction of new product and services and many more.
Fashion for example. You may write an advertorial about fashion. In the article, you may include about the fashion theme you offered. Summer theme, Christmas theme etc. You can include the information about the material, price, the quality. You can as well give a promotion code for your prospect client. You are actually writing an article in the same time you try to sell your product.
Below are some of the sample of Advertorial. Might help you in the future.
Okay below is the print screen where I will put our Advertorial on 2012. @Malaysiakini.
okay below is the Advertorial for Nivea men.
Okay thats all for today. Keep in Touch. Do follow me yah. xoxoxo